Jared Spool – The UX Leaders’ Secret Guide to Innovative, UX-Driven Product Roadmaps
January 21 @ 6:30 pm - 8:30 pm EST
This is a joint event of BostonCHI, GBC/ACM, and IEEE/CS
Most UX professionals feel that they’re at the mercy of their organization’s product roadmaps. They’re on the receiving end of decisions about what the team is building and when they’re building it. These decisions are often not informed by their products’ users’ true needs. Instead, the decisions are driven by the stakeholders’ beliefs that they must match competitive offerings. The result is that UX teams are constrained to researching and designing in far too short a time period, where the problem isn’t identified and the nature of the solution isn’t well understood. They subsequently struggle to deliver what they believe to be the best possible product or service, feeling like they’ve busted their butts to only achieve mediocre results.
In this presentation, Jared will share the secrets that successful UX leaders have employed to take control of their product roadmap. You’ll see what it takes to escape the misery of reactive UX practices by integrating key user research and design efforts directly into the roadmap planning process. You’ll discover how UX leaders can work closely with their partners in product management to increase their organization’s delivery of innovative products and services.
This event is free but registration is required. A recording will be available on our website within the week following the event.